01.Competition Introduction
In order to further implement the "Implementation Opinions of the Office of the People's Government of Zhongshan City on Accelerating the Development of the Producer Service Industry" (Zhongfuban [2016] No. 20), give full play to the role of industrial design in promoting industrial transformation and upgrading, boost the high-quality development of manufacturing, and revitalize Zhongshan Tiger. "Innovation is the first driving force for development" concept, implement Zhongshan's decision to "reinvigorate tigers and accelerate the rise of high-quality", and actively create a good atmosphere of "respect intellectual property rights and protect copyright" in order to encourage original design. And take Guzhen Town (a typical representative of Zhongshan's new professional town and characteristic town) as the starting point for the transformation and upgrading of the lighting industry to radiate the vitality of the traditional manufacturing industry in Zhongshan. It is planned to use design competitions and a series of activities as the link to deeply explore the cultural resources of Zhongshan (Guzhen) characteristic industries, gather cultural and creative talents, build a communication and collaboration platform, improve the level of creative design, and launch a batch of cultural and creative works with novel concepts, profound connotations, distinctive features and strong competitiveness. And strive to promote the transformation of copyright ideas, promote the continuous optimization of Zhongshan's copyright ecology and the continuous development of the copyright industry, further enhance the high-quality development of Zhongshan's cultural and tourism integration, and create a "Bay Area Hub, Exquisite Zhongshan".
In order to continue to improve the innovative design capabilities of Zhongshan lighting industry products, continue to promote the industry and social communication of excellent lighting product design. The "Zhongshan Industrial Design Competition Lighting Special Competition" hosted by the Productivity Promotion Center of Guzhen Town, Zhongshan and the Hongxing Innovation Valley Original Lighting Design Service Platform officially started under the promotion of Zhongshan Municipal People's Government. The competition aims to build a platform to promote the development of the industry, excavate and train outstanding talents, and integrate modern design ideas and culture into lighting products.
02.Competition Features
1、“Zhongshan Industrial Design Competition Lighting Special Competition”, with the theme of [Innovation Leading • Talent Value], and adhering to the innovative and pragmatic characteristics of the participating design works, we select lighting products with outstanding design value.
2、All designs of the competition are classified into lighting product group and cultural and creative group. Through the competition, attract design innovation and entrepreneurial talents; let outstanding works be industrialized, and realize proofing, production, and sales with the help of enterprises that cooperate with Hongxing Innovation platform.
3、The total prize money of the product group of this competition is 95,000 RMB (Nighty five thousand CNY), and the total prize of the cultural and creative group is 22,000 RMB (twenty two thousand CNY).
03.Competition Theme
Product Group
Innovation is a never-ending pursuit. Through this competition, the starting point is to diversify talent thinking innovation and lighting design concept innovation, from the perspective of user experience and product practicability, we will stimulate lighting design development ideas, further gather talents, and jointly commit to the innovative development of the lighting industry in Guzhen Town, Zhongshan, and promote the integrated development of the creative design industry and related industries.
Cultural and Creative Group
Culture and Tourism Integration, Charming Lights
Background material: Guzhen Town, as the first batch of small towns with Chinese characteristics, has advantageous resources in industry, culture and tourism. In particular, relying on industrial tourism, lighting culture and other industrial characteristics to build a lighting cultural tourism town, diversified towards "tourism + lighting + ecology" Integration and development. At the same time, Guzhen Town deeply explored the historical and cultural connotations, combined with the Lantern Fair, charity trips, "Six Fang Yunlong" intangible heritage, red cultural resources, Su Bingtian and other brand resources to create a cultural tourism city exhibition board with lighting characteristics.
04.Competition Organization
Organizer·
Economic Development and Science and Technology Information Bureau of Guzhen Town, Zhongshan
Zhongshan, China (Lighting) Intellectual Property Right Protection Center
Directed by·
Bureau of Industry and Information Technology Zhongshan
Zhongshan Municipal Party Committee Publicity Department (City Copyright Bureau)
Local Government of Guzhen town
Execution Company·
Hongxing Innovation Valley Original Lighting Design Service Platform (Zhongshan Chuanggu Zhongchuang Space Business Service Co., Ltd.)
Support Co-Organizers·
Zhongshan Industrial Design Association
Zhongshan Wensheng Industry League Brand Management Co., Ltd.)
......
Judges' Panel·
The judging committee is composed of experts and professors from well-known domestic universities, international senior designers, and business representatives from the Industrial Design Teaching Guidance Subcommittee of Higher Education Institutions of the Ministry of Education.
05.Competition Solicitation Methods and Rules
【Lighting Product Group/Cultural Innovation Group】
■Participants: The competition is open to outstanding entries from teachers and students, companies, corporate designers and freelance designers in universities around the world.
■Lighting design category: The content includes: design works (physical pictures or renderings) and design instructions, highlighting product art, craftsmanship, innovation, practicality, and intelligence.
【Cultural Creative Group】
■1. Graphic design, multimedia, interactive design:
(1) The Guzhen elements are the source of creation, and graphic design creation can be made with various expression methods such as graphics, patterns, illustrations, comics, packaging, logos, VI, font design, cultural posters, print ads, and moving pictures. The form of expression of each work is not limited, and it can be in two-dimensional, three-dimensional, dynamic poster, web design, UI design, animated short film or interactive experimental design.
(2) A3 format is required, 300dpi, RGB mode, storage format is JPEG, dynamic works are mp4 format, the file size does not exceed 30M, and there is no limit to the number of submissions by each person.
(3) Use creative short videos (micro-films,micro-documentaries,creative advertisements,micro-experimental films), short special effects videos (including architectural landscape special effects, environmental art special effects, movie special effects, stage special effects, 3D mapping) to highlight the theme and regional characteristics of the competition . Requires 1920*1080P, film format mp4, duration ≤5 minutes, and a work poster attached.
■2. Design of cultural and creative products:
(1) Design themed products based on the characteristics and culture of the Guzhen. Product design can incorporate elements such as traditional handicrafts and intangible cultural heritage, reflecting the review and prospect of Zhongshan culture and Guzhen culture, inheritance and innovation.
(2) Design types mainly include cultural and creative products, tourist souvenirs, office supplies, daily necessities, household products, dress up accessories, arts and crafts, etc. Highlight the cultural attributes, regional, leading, practical and commercial nature of the product.
(3) Cultural and creative works can be presented either in the form of physical samples of works, or in digital forms such as digital graphics, animation, and video. Attach the creative idea of the work, design description or connotation notes, suggestions for expanding applications, etc. The design description should include the main materials and manufacturing processes, and the basic working principles of products that need to combine scientific and technological means to achieve their design functions should be explained.
06.Competition Solicitation Methods and Rules
Selection Criteria for Lighting Product Group
Innovation (30%)
Innovation (30%): The product has an innovative concept, appearance and shape design, which can reflect a unique design concept, have a strong visual appeal, or provide a unique experience or users
Process Feasibility (30%)
Process Feasibility (30%): Products should fully consider the application of materials and processing technology, have good versatility and process feasibility, or can be optimized for the manufacturing process, reduce the cost of the enterprise through design, and improve the economic efficiency of the enterprise.
Practicality (40%)
Practicality (40%): Products should be practical (including performance, comfort, safety, usability, and intelligence) in the economy, society, and people’s lives, and can produce positive effects
Selection Criteria for Cultural and Creative Group
Cultural (30%)
Cultural (30%) It is in accordance with the characteristics and cultural elements of the Guzhen and the richness of its connotation
Artistic Innovation (30%)
Artistic Innovation (30%) Unique and interesting design concept, beautiful and creative appearance, and distinctive artistic features
Practicality (20%)
Practicality (20%) Meet the needs of users and the market, with certain practical functions and humanistic care
Marketability (20%)
Marketability (20%) Good process technology method, production process is suitable for mass production, positioning close to market demand
07.Work Requirements
1、 The work must be an original work and must not infringe the intellectual property rights of others or any other rights;
2、Other competition works can participate, but the works entering the semi-finals must be fully authorized to transform the platform industry.
3、The design work and the application form must be sent to the designated mailbox as an electronic file at the same time;
4、Format requirements: jpg format file (no more than 5M), resolution is 300dpi, layout specification is A3, one work is limited to one set of layout;
5、Layout content: The layout content should include: contest title, work name, overall renderings, partial details, basic appearance dimensions, 7 main views, design instructions
08.Entry Procedure
Phase 1: Participation Stage(August 1, 2020 - September 15, 2020)
Participants please fill in the registration form carefully and indicate the entry categories. The registration form and layout file are named in the format of "entry item - name of work - name of contestant". Competitors fill out the form by defaulting that they have carefully read the , agree to and abide by the entry regulations. The registration form will be sent to the designated e-mail box of the competition by e-mail along with the entries;
Phase 2: Selection Stage (September 15 - October 22, 2020)
1、 The finalist works are selected by the preliminary judges, and the works scores in the top 30% can be selected;
2、The organizer will notify the contestants to improve the design work and enter the final evaluation session;
3、Final judges and online selection will select the final winning works;
(Note: The selection will be conducted in accordance with the selection criteria of this event to ensure that the selection process is fair, just and open)
Phase 3: Results announcement and awards phase (expected on October 23, 2020, specific to be determined)
1、After the results of the competition are announced, the winners need to print out the "Instructions for Participation" document, sign and mail the original document to the designated address of the competition;
2、The award certificate was issued by the Zhongshan Industrial Design Competition Organizing Committee and China Zhongshan (Lighting) Intellectual Property Right Protection Center.
3、The organizing committee of this year’s awards will award prizes to the winning works based on the results of the review, the bonus is issued in accordance with the relevant fiscal and taxation regulations and procedures of the People’s Republic of China, Use bank transfer to enter the personal account specified in the "Instructions for Participation" or the corporate acc
09.Submission Method
Competition designated Email：yewu001@hongxings.com
Submission mailbox：
yewu001@hongxings.com
Mailbox for group submissions: yewu001@hongxings.com (Recommended for submission by college and universities)
Official Website
www.hongxings.com
WeChat official account designated for the competition
Hongxing Innovation Valley (Original lighting design service platform)
Contact person for contest submission
Miss Wang, Miss Zhao
Phone
0760-22322588
10.Prize Settings
Product Group
The product group has 1 gold award, 3 silver awards, 5 bronze awards, 10 excellence awards, 5 most artistic awards (Dengdu Cup Copyright Competition), and 30 finalists.
Cultural and Creative Group
Cultural and Creative Group (Dengdu Cup Copyright Competition) There will be 1 gold award, 3 silver awards, 5 bronze awards, 10 excellence awards, and several finalist awards.
11.Event Schedule
August 1, 2020
Contest Announcement
from August to October 2020
Poster Distribution, Media Promotion
September 15, 2020
Deadline for design proposal submission:
Planned September 15th to September 22nd, 2020
Preliminary Evaluation
Planned September 23-October 22, 2020
Final Review
Proposed October 23, 2020
Award Presentation
12.Description of the cooperation between the organizer and the designer industry
Cooperation Process
1、After the submission of the designer's works, the competition organizing committee will make a preliminary evaluation of the works;
2、After the preliminary evaluation is passed, the competition organizer will contact the submitting designer to sign the relevant authorization agreement (sign the relevant agreement when submitting the work on the website) and request the relevant patent drawings and work source documents of the design work;
3、The organizer of the competition selects design works to authorize the original manufacturing alliance enterprises to carry out industrialization, and cooperates with the organizer, e-commerce, domestic and foreign sales channels, retailers, etc. for market promotion and sales.
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